Should We Keep Calling It 'Film'?

I read recently in Film Comment that one of the main reasons why the venerable (and finacially troubled) firm of Eastman Kodak continues manufacturing film stock is because several prominent directors—Quentin Tarantino, Paul Thomas Anderson, and Christopher Nolan, among them—persist in shooting in that format as opposed to using HD digital technology. It appears, alas, that these auteurs now form a distinct minority. Theaters are overwhelmingly switching over to digital projection—it matters not how the movie was originally shot—so the handwriting is clearly on the wall. It makes you wonder how much longer those holdouts for celluloid (or, more accurately, thermoplastics) can, well, hold out. It also makes you wonder whether the word "film," as a synonym for movie or motion picture, will itself endure. I hope so. Digitalmaker just doesn't have the same ring as filmmaker.